TikTok is introducing a updated setting that enables them to cut down on the amount of AI-made videos appearing in their timelines. This initiative comes as the company revealed that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global launch. This development aligns with a increase in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing video streams on another major platform only show content made by AI. A considerable share of this output is considered mass-produced AI material, a label for inferior, bulk-generated content that is typically nonsensical or surreal.
Based on user feedback that many people appreciate content made with AI tools, including AI artwork to informative clips, and we want to give people the option to see more or less of that, based on their own preferences,” commented a platform representative.
AI on the Platform
The platform disclosed that there are presently over a billion videos on its app tagged as artificially created. In total, more than 100 mn media items are uploaded to the app each day, making AI content a limited percentage of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of AI content they watch by using the “manage topic” setting in the application and picking the AI content topic. Additional categories that currently be adjusted under the tool encompass current affairs, fashion, beauty, and dance.
Content Labeling and Policies
Its policies oblige users to label lifelike AI-generated content, and it bans dangerous fake videos of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be deleted under its user guidelines.
In addition, the service will henceforth apply an “AI-made” label to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is aimed to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a two million dollar AI literacy fund for experts and organizations to create learning resources about using AI responsibly. This initiative will benefit charitable organizations dedicated to training computer science.
Platform Protection
The platform has supported its moderation strategy, amid controversy over plans to make redundant numerous content moderators in the United Kingdom. TikTok is planning to eliminate 439 jobs in its user protection department in its British office, with labor groups and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most harmful content prior to it gets reviewed by staff. The company stated a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
